The Vietnamese Makeup Brand Market: An Opportunity to Reach New Heights

In recent years, the Vietnamese cosmetics industry – particularly the domestic makeup brand segment – has been undergoing a significant transformation. Shifting away from a reliance on imported products, consumers are increasingly prioritizing quality, affordable Vietnamese makeup brands that are suitable for Asian skin tones.

This is the golden age for businesses, startups, and individuals to develop “Made in Vietnam” makeup brands – unique, localized, and full of potential.

1. Consumer Trust in Vietnamese Products

Vietnamese consumers are increasingly confident in domestic goods – especially makeup brands that invest in technology, ingredients, and design. Vietnamese brands of lipsticks, blush, cushion foundations, eyeliners, and more are increasingly praised for their stable quality, market-friendly colors, and price competitiveness.

2. Expanding Market Opportunities

According to statistics from Statista and Nielsen, the Vietnamese cosmetics industry is valued at over $2 billion USD, with the makeup segment experiencing the fastest growth rate. With the strong development of e-commerce, KOLs/Influencers, and personalized beauty trends, building a Vietnamese makeup brand is not only feasible but also extremely promising.

3. DULIN – Your Partner in Manufacturing Vietnamese Makeup Brands

As a pioneering B2B cosmetics contract manufacturer, DULIN International offers comprehensive production solutions (ODM/OEM) for a wide range of makeup products: from lipsticks, foundations, powders, eyeshadows to cushions and blushes.

We provide support from:

• Exclusive formula research
• Color & texture selection based on trends
• Packaging & brand design
• Production & quality control

With CGMP, ISO, and HACCP certified processes, DULIN is committed to delivering safe, aesthetically pleasing, and distinctive products that help your brand reach new heights.

Are you ready to create your own signature makeup line?

👉 Let DULIN be your partner from concept to finished product. Together, let’s build a proud Vietnamese makeup brand that conquers the domestic market and reaches international acclaim.